The secret to selling your home fast is to get interested buyers vested in your home.
Vested means that the interested buyer will have a personal interest—and emotional connection to—your home.
To achieve that, there are six sneaky tactics you can employ. These tactics will help to make potential buyers see your home as a place where they can actualize their dreams. They will see your home as the ideal place where they can raise successful children, build successful businesses, and see all their dreams fulfilled.
1. Entice Them With Scent
Smell is the scent most closely associate with memory.
To make your home stand out among the many that your buyers have seen that day, load their sensory memories with scent.
The kitchen is where all the cooking goes on in the house, so let your buyers imagine how many homemade goodies they can concoct in your chef’s kitchen.
Before they visit, bake up some chocolate chip cookies, fry some bacon, or slow cook a roast, according to your preference. Any of these will make them want to stay for supper.
2. Leave Lifestyle Clues
Leave subtle clues as to what their lifestyle might be like, living in your home. Cookbooks in the kitchen, slippers and newspapers in the living room and freshly bought lingerie neatly laid out on the bed gives buyers a sense of what it must be like to be you.
Remember that you are selling a lifestyle as much as you are selling a house. A stack of magazines carefully displayed, related to country living or city living can do as much for your home sale as anything else.
3. Orchestrate Some Competition
There’s nothing wrong with instilling a sense of urgency in your potential buyers.
On the day of their showing arrange some healthy competition by having some interested buyers showing up a few minutes later. Let them make your buyers feel a little pressure to make an offer or risk losing the house to someone else.
4. Show Off the Neighbors
If you’ve lived in the neighborhood for any length of time, your neighbors undoubtedly know that you’re moving. Invite them to stop by unannounced to show how saddened they are to see that you are moving.
Let buyers see how they are not so much as buying into a house, as buying into a sense of community. When they see how much other neighbors care that you are moving, they will feel all the more compelled to join the community environment that is your neighborhood.
5. Let them Know You are Serious
Getting a divorce? Let potential home buyers know! Leave a few empty lawyer envelopes laying around on the kitchen counter, and they will get the idea.
All is fair in love and war, right?
Transferring out of town with work? A few properly placed half-packed boxes will paint the perfect picture that you mean business about getting the heck out of Dodge.
6. Price it Right
The best and obvious way to sell your home quickly is to list it for sale at the right price.
Leave it to the professionals. Contacting a local real estate agent can help reduce the amount of time your home is on market and can actually expedite the sales process.
Remain rational when selling your home.
Begin with the end in mind and have a plan to accept an offer in a certain number of days at a predetermined price based on local market data. This helps speed up the sales cycle, and provides a clear path for buyers to take in order to purchase your home.
Using these six “sneaky” strategies to sell your home, you will be sure to reap better results in a faster period of time.