Effective Date: 11/12/25
This Privacy Policy explains how [HousingMarket, LLC] ("HousingMarket," "We," "Us," or "Our") collects, uses, shares, and protects Personal Information (PI) when an individual visits the website, subscribes to the email newsletters, or interacts with the content and services (collectively, the "Services").
The data controller responsible for the collection and processing of Personal Information described herein is [HousingMarket, LLC], located at address below.
All inquiries regarding this Policy or requests to exercise privacy rights should be directed to the designated compliance contact:
Email: [[email protected]]
Postal Address: PO BOX 1507 Houston, TX 77019
Compliance Contact: Domain Administrator
We collect information that identifies, relates to, describes, or is reasonably capable of being associated with you ("Personal Information" or "PI"). This data falls into two main categories: information you provide to us directly and information collected automatically through your interaction with the Services.
This information is supplied directly by you when you subscribe, communicate with us, or manage your account.
Contact Data: This includes your mandatory email address for subscription, plus optional details such as your full name and title.
Preference Data: Explicit choices you make regarding the type of housing market content, segmentation interests, or newsletter frequency.
Communication Records: Information contained in direct correspondence, such as support inquiries or feedback.
This information is collected automatically when you access the website or interact with our emails.
Technical Data: Internet Protocol (IP) address, device type, operating system, browser type, and referrer URLs.
Behavioral Data (Engagement Metrics): Metadata related to interactions with the newsletters, including open rates, click-through rates (CTR) on links, and viewing time.
Location Data: General, non-precise location derived from the IP address.
We use cookies, web beacons, and other tracking technologies to automatically collect the data listed in 2.2. These technologies include functionality cookies, essential for system operation, and performance/analytics cookies, used to analyze user interaction and measure content engagement. Disclosure is required for both first-party cookies (set by HousingMarket) and third-party cookies (set by service providers).
We use the Personal Information we collect for specific business purposes. We avoid vague statements and ensure that the uses are transparent.
Service Fulfillment and Management: To manage your subscription, reliably send the HousingMarket newsletter, and provide updates about the Services.
Personalization and Improvement: To segment subscriber lists, personalize content based on specific interests and behaviors (e.g., using past click history), and measure the effectiveness of our content (e.g., open rates, CTRs) to improve overall email marketing practices.
Marketing and Promotion: To deliver promotional content related to HousingMarket or affiliated offers, contingent upon proper consent and adherence to all applicable laws.
Security and Compliance: To support the detection and mitigation of fraudulent or illegal activity, and to ensure compliance with legal obligations.
We disclose your PI to third parties only as described in this Policy, ensuring transparency regarding who has access to your data.
We share PI with Service Providers who are contracted to perform functions essential for service operation on our behalf. These include:
Email Service Providers (ESPs): For the reliable delivery of newsletters (e.g., Mailchimp, ConvertKit).
Analytics Providers: For measuring website and email performance.
Hosting and Security Services: For securing and maintaining the website infrastructure.
These providers are bound by confidentiality and data processing agreements and are not permitted to use your PI for purposes other than those specified by HousingMarket.
We may share Technical and Behavioral Data (collected via cookies or pixels) with third-party advertising partners for the purpose of cross-context behavioral advertising (targeted advertising outside of our Service domain). This activity constitutes "sharing" under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). You have the right to opt-out of this sharing (see Section 7.3).
PI may be disclosed when required by law, such as in response to a subpoena or governmental investigation, or when necessary to protect the property or rights of HousingMarket, investigate wrongdoing, or ensure public safety.
We implement administrative, technical (e.g., SSL encryption, access controls), and physical safeguards designed to protect PI from unauthorized access, disclosure, or destruction. While we strive to use commercially acceptable means to protect your PI, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.
We retain Personal Information only for the necessary duration to fulfill the disclosed processing purposes, or as required for legal, tax, or auditing obligations. Subscriber data is generally retained until you unsubscribe, after which it is promptly deleted or anonymized.
All users have the right to exercise control over their Personal Information. You may be asked to verify your identity before we can fulfill certain requests.
Right to Access and Correction: You have the right to request access to the PI we hold about you and to request its correction if you identify inaccuracies.
Right to Deletion/Erasure (Unsubscribe): You can unsubscribe from our newsletter at any time using the link provided at the bottom of every email. Unsubscribing halts future marketing communications. If you wish to request the complete deletion of your underlying PI, you must submit a formal request via the contact methods in Section 1.
Right to Lodge a Complaint: If your issues are not satisfactorily resolved, you have the right to lodge a complaint with a Data Protection Authority.
This section applies specifically to California consumers and addresses the requirements of the California Online Privacy Protection Act (CalOPPA) and the CCPA/CPRA.
CalOPPA requires us to disclose how we respond to browser-initiated "Do Not Track" (DNT) signals. HousingMarket does not currently honor or respond to browser-initiated Do Not Track (DNT) signals. The tracking technologies utilized operate based on explicit consent choices and the legally required CCPA opt-out mechanisms provided herein.
California residents have the right to know about the categories of PI collected, the right to request deletion (with exceptions), the right to correct inaccurate PI, and the right to non-discrimination for exercising these rights.
California residents have the right to opt-out of the "sale" or "sharing" of their personal information for cross-context behavioral advertising.
How to Opt-Out:
Conspicuous Link: Click the Unsubscribe link in any message received.
Global Privacy Control (GPC): We commit to honoring automated global opt-out signals, such as the Global Privacy Control (GPC), as a valid request to opt-out of sharing.
The Services provided by HousingMarket are intended for a general audience and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 years of age. If we become aware that we have collected PI from a child under 13 without verifiable parental consent, we will take steps to promptly delete the information.
We may update this Privacy Policy from time to time. We reserve the right to modify this Policy at any time, so please review it frequently.
Notification of Material Changes: In the event of material changes to this Policy (e.g., changes affecting data collection or processing), we will notify you by:
Updating the "Effective Date" at the top of this Policy.
Sending a direct email notification to subscribers, summarizing the changes and providing a link to the revised Policy.
If you have any questions about this Privacy Policy or our data practices, please contact us using the information provided in Section 1.