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Transaction Friction

Deconstructing the inefficiency of the legacy 1099 distribution network, PropTech innovation, and structural taxes on the real estate transaction.

LATEST

Cannibal Capital: Why Housing’s M&A Spree Fails to Move the Revenue Needle

The Fastlane

+2

Cannibal Capital: Why Housing’s M&A Spree Fails to Move the Revenue Needle

Lance Sonka

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Jul 6, 2026

The Inventory Squeeze Returns

Transaction Friction

The Inventory Squeeze Returns

Lance Sonka

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Dec 12, 2025

From 6.11% to $3T: The Day Mortgage Rates Stabilized and PropTech Won Big

Transaction Friction

From 6.11% to $3T: The Day Mortgage Rates Stabilized and PropTech Won Big

Lance Sonka

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Nov 25, 2025

The Portability Paradox: Liquidity Now, Stratification Later

Transaction Friction

The Portability Paradox: Liquidity Now, Stratification Later

Lance Sonka

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Nov 15, 2025

Real Estate Reality Check: Why 45% of Agents Are Feeling the Squeeze

Transaction Friction

Real Estate Reality Check: Why 45% of Agents Are Feeling the Squeeze

Lance Sonka

•

Dec 12, 2023