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Transaction Friction

Deconstructing the inefficiency of the legacy 1099 distribution network, PropTech innovation, and structural taxes on the real estate transaction.

LATEST

The Inventory Squeeze Returns

Transaction Friction

The Inventory Squeeze Returns

Lance Sonka

•

Dec 12, 2025

From 6.11% to $3T: The Day Mortgage Rates Stabilized and PropTech Won Big

Transaction Friction

From 6.11% to $3T: The Day Mortgage Rates Stabilized and PropTech Won Big

Lance Sonka

•

Nov 25, 2025

The Portability Paradox: Liquidity Now, Stratification Later

Transaction Friction

The Portability Paradox: Liquidity Now, Stratification Later

Lance Sonka

•

Nov 15, 2025

Real Estate Reality Check: Why 45% of Agents Are Feeling the Squeeze

Transaction Friction

Real Estate Reality Check: Why 45% of Agents Are Feeling the Squeeze

Lance Sonka

•

Dec 12, 2023